From values to visuals: content strategies for cross-media platforms
In the digital era, content is everything: the basis of sharing, the driving force of conversation, the currency of reputation. Being able to build it and manage it with a hybrid and cross-channel logic is the challenge tackled by Semio lab within our internal think tank.
Thanks to innovative storytelling and representation techniques like Datatelling and Storifying, we are able to design and create specific symbolic and value-driven “alphabets”, combining visual immediacy and semantic richness to obtain a highly effective communicative synthesis.
Umberto Eco: risks and opportunities of the Internet
The great semiologist, interviewed by ICS Pomilio Blumm, reflects on the paradoxical cultural effects of social media