Cross-media engagement and viral storytelling in the new ISTAT campaign on the permanent Census

Digital and multiplatform: it’s the new cross-media campaign realized by Pomilio Blumm for Istat – the Italian National Institute of Statistics. The campaign has been launched on multiple channels, deploying innovative features such as social storytelling for the TV ads and digital engagement driven by online viral video. Its goals: to inform citizens, companies and institutions about the new Permanent census of population and housing.