How can Instagram stories keep citizens safe?

The latest campaign against home accidents by INAIL – Italian National Institute for Insurance against Accidents at Work – invites citizens to find out about the risks and how to stay safe through a series of “Prevention stories at home”: materials and video spots have been developed by using the style of the Instagram stories to leverage on the novelty and immediacy of this visual code. The campaign, recently completed, is addressed to around 8 million interested citizens, with synergistic actions on traditional and digital media.