Irony boosting the welfare communication strategy

10 million users’ reached in 2 weeks, thanks to an ironic video made in collaboration with the popular Italian youtubers The Jackal: that’s the innovative communication strategy adopted by INPS, one of the major welfare and social security Institutes in Europe, the point of reference for 60 millions of citizens.

Note: Click on the icon (in the bottom-right corner of the video progress bar) to turn on English subtitles.