Pomilio Blumm and Maastricht University Summer School 2024 on
EU Institutional Communication

Human, social and artificial:
3 intelligences to master communication for institutions

Duration9-13 Sept.
LocationPescara, Italy

Step up your institutional communication skills

Working in communication and aspiring to make a real impact? Explore techniques for crafting compelling communication products and learn to leverage AI ethically and responsibly with Pomilio Blumm and Maastricht University's Summer School.

Two modules, technical and creative, for five days of activities including classes and workshops. Choose the module that suits you best or attend both, multiplying the learning and networking possibilities offered by the Summer School.

Don’t miss out on this transformative opportunity.

Explore your options
Technical module 9-10 September 2024

Stand out in the fast-growing EU institutional communication market

A two-day intensive class to unfold all the secrets of tendering in EU institutional communication and learn from the leading players in the sector.

Creative module 11-13 September 2024

The EU present-future: Integrating human, social, and artificial intelligence in institutions

A three-day experience with hands-on workshops, inspiring case studies and exceptional guest speakers to learn how to craft effective communication strategies for institutions.

Key learnings


Kai J. Jonas

Full Professor of Applied Social Psychology; Head of the Section Health and Social Psychology, Department of Work and Social Psychology, Faculty of Psychology and Neuroscience, Maastricht University. His research currently centres around self-regulation and affective approaches in the area of health and discrimination, as well as (risky) decisions.

Franco Pomilio

As the chairman of Pomilio Blumm, he leads the strategic direction of the firm. With a solid academic background across the most prestigious universities of the world (MIT, Harvard, INSEAD), he is the Project Leader and the Communication Strategist of the most important campaigns run for national and international public clients including ICE, WHO, EU Commission, European Parliament and others. In 2022, as the head of Pomilio Blumm, he oversaw the designing and realising of the first-of-its-kind nation branding campaign promoting the "Made in Italy" trademark worldwide.

Jonathan Harney

As Art Director and Strategic Designer at Pomilio Blumm, he is in charge of visual communications. With his creative input, he contributed to the innovative nation branding campaign realised by Pomilio Blumm in 2022 promoting the "Made in Italy" trademark. The main clients he worked for are ICE, European Parliament, and European Commission. His work experience prior to Pomilio Blumm includes the Art Director role for the Global Digital Marketing Team at Tiffany & Co. in New York City. He holds a Bachelor's Degree in Communication Design from Pratt Institute, NYC.

Serena Toppeta

Experienced copywriter and creative strategist, she has been managing the production of complex editorial projects for Pomilio Blumm EU clients, including traditional and digital products. In 2022, as a creative director and the head of content, she was responsible for developing the architecture and the content for "Made in Italy", a nation branding campaign. Some of the main institutional clients she worked for are ICE, MAECI, European Commission, eu-LISA, EIGE and Eurostat. She holds a Master's Degree in Copywriting from Siena University, Italy.

Paolo Vallonchini

Endowed with strong organizational skills, attention to detail, and a customer-focused mindset, Paolo Vallonchini coordinates Pomilio Blumm's tender department. He has 10 years of professional experience and is responsible for managing tender processes from start to finish. His role involves identifying, analysing and responding to relevant EU tenders, coordinating with other departments and suppliers to gather the required inputs and developing and implementing proposals and quality management systems that align with the Contracting Authorities' objectives. He holds a Master's Degree in International Relations and a second-level Master in Diplomacy and International Politics at the Alma Mater Studiorum in Bologna.

Daniela Panosetti

Is the coordinator of the Strategy and Analysis unit at Pomilio Blumm. A semiotician and a journalist, she holds a PhD in Semiotics from Bologna University and a master's degree in Communication Sciences from Sapienza University. Before joining Pomilio Blumm, she was a lecturer at courses, seminars and conferences on the topics of the semiotics of literature and of text in general. She has published several articles and books including "Semiotica del testo letterario" (Carocci 2013), "Vintage" (2015).

Paola Sozzi

Is Analyst and Strategist at Pomilio Blumm. She holds a PhD in Semiotics (2017) and a Master's degree in Semiotics (2012) from Bologna University. Her thesis focused on general semiotics and semiotics of spaces. She took part in the IRSES Marie Curie project "MEMOSUR - A lesson for Europe. Memory, trauma and reconciliation in Chile and Argentina", working on the reuse of ex torture detention centres as places of memory. Her previous research was dedicated to a fascist memorial for the First World War in Italy.

Andrea Stochino

Is the coordinator of the data analysis unit of Pomilio Blumm, with a background in Political Science and Economics. His team develops research design & implementation for impact evaluations of communication activities, including survey design and analysis, and big data management. He has conducted research for the National Institute of Economic and Social Research (NIESR) and collaborated with KPMG UK.

Giovanni Cellini

Press Officer and Media Relation expert in Pomilio Blumm, where he deals with the communication of international public institutions. He has been a journalist, awarded movie director/ screenwriter/author, radio/TV host and station manager. He has been in charge of the radio lab of the University of Teramo, where he also was an assistant to the chairs of History of Media, Radio Communication, and Science Communication. He was European Parliament Press Office Intern.

Ranieri Sabatucci

Is the Ambassador Extraordinary and Plenipotentiary of the European Union to the Republic of the Union of Myanmar. From 2016 to 2020, he served as the Ambassador of the European Union to the African Union in Addis Ababa, Ethiopia. Prior to this, he served at the European Commission (from 1986 to 1989), at the Division for the Pacific and at the Division for South East Asia and ASEAN, and at the EU External Action Service (EEAS) in Brussels, Belgium.

The Aurum Factory

Standing as a symbol of history and heritage within the Pineta Dannunziana Nature Reserve, this iconic venue, crafted by the Pomilio Family in the early 1900s as a distillery, was once renowned for the production of the famous orange liqueur. Now revitalised, it serves as a premier venue for high-profile gatherings and functions in the heart of Pescara.

Pomilio Blumm

Pomilio Blumm is a leading pan-European company specializing in international public communication initiatives. Thanks to its specialised expertise and innovative approach, the Financial Times and Statista placed the company at the top of the "Advertising & Marketing" category among the EU’s fastest-growing companies in 2024.

Maastricht University

Thanks to its high-quality research and unique focus on problem-based learning education, as well as on social engagement, Maastricht University has quickly built a solid reputation worldwide. Today, it is considered one of the best young universities in the world and is located in the heart of Europe.

About the course

Who can attend

Professionals and students in Communication, PR, Media and NGOs, as well as those studying Political Science, International Relations, Economics, and Public Administration.


The venue is Aurum Factory, in Largo Gardone Riviera, nestled in the verdant heart of Pescara and just a short stroll from the city centre.

Course date

The 5-day Summer School, running from September 9th to 13th, 2024, begins with a technical module, followed by a creative module. Participants can opt to attend either of the modules separately or both.

Technical module

Stand out in the fast-growing EU institutional communication market

The first two-day class will unfold all the secrets of tendering in EU institutional communication: you will gain invaluable insights into the EU tenders context and practical tips that will make your proposal stand out. Tailored for professionals in communication, PR, media, NGOs, and students specialising in communications, political science, international studies, economics, and public administration, this technical module provides essential skills to excel in the rapidly expanding EU institutional communication market.

Join the module and discover how to become a first-class bid writer.

Creative module

The EU present-future: Integrating human, social, and artificial intelligence in institutions

The second module will explore how to effectively leverage collective knowledge, the power of ideas, and the transformative potential of AI to craft memorable campaigns for institutions. A three-day experience with hands-on workshops, inspiring case studies and exceptional guest speakers, designed for students specialising in Communications, Political Science, International Relations, Economics, Public Administration, Sociology, Psychology, Linguistics, and more. It’s also ideal for professionals in Communication, particularly Communication Officers in Brussels, PR professionals, Media specialists, and representatives from NGOs.

Join the session and learn how to formulate impactful strategies in the digital world.

Course agenda*

Technical module

Stand out in the fast-growing EU institutional communication market

9:00 - 10:00 The Landscape Understanding EU Procurement Rules Tenders and calls for proposal Types of EU Tenders and Opportunities
10:00 - 11:00 The Essentials Navigating the EU Tendering Ecosystem Compliance and Documentation Essentials Administrative, Technical and Financial Offers
Coffee break
11:30 - 12:15 Elaborate Drafting a technical proposal DOs and DON’Ts (CASE STUDIES) Tips
12:15 - 13:00 Calculate Drafting a financial proposal DOs and DON’Ts (CASE STUDIES) Tips
Lunch break
14:30 - 15:30 Bid Management Techniques Enhancing ideas: Requests vs Offers Valorising ideas: Values vs Prices Finding the Right Balance: Requests, Offers, Prices and Values
15:30 - 16:30 Contextual and societal challenges of EU communication
9:00 - 10:30 Post-Award Management Contract Execution and Compliance Maximizing Value from EU Contracts Avoiding Pitfalls After Winning
Coffee break
11:00 - 12:00 New frontiers and new needs of public communication: computational science and disinformation
12:00 - 13:00 Case Studies and Success Stories Real-Life Examples of EU Tendering Success Analyzing Winning Strategies Learning from Past Mistakes
Lunch break
14:30 - 15:30 Expert Q&A and Networking Live Sessions with EU Tendering Experts Networking Opportunities with Industry Peers Ask Your Burning Questions Participation certificates, final greetings
Creative module

The EU present-future: Integrating human, social, and artificial intelligence in institutions

10:00 - 11:00 Fundamentals of institutional communication in the digital age Welcome and Course Overview: the importance of intelligence in institutional communication strategy Submission of fictional test cases and groups’ composition
Coffee break
Module 1 - Social intelligence
11:30 - 12:15 Trust and credibility in social networks
11:30 - 12:15 Decoding the context, understanding the audience Pillars of a communication strategy Tools and techniques to identify your target successfully
Lunch break
14:00 - 14:45 The digital marketing landscape Understanding the Digital Ecosystem SEO, SEM, and Content Marketing Strategies
14:45 - 15:30 Social Media Mastery Harnessing the Power of Social Media Platforms Creating Engaging Social Media Content
Coffee break
16:00 - 17:30 Group work
Module 2 - Human intelligence
9:00 - 10:00 Cognitive biases and message framing
10:00 - 11:00 Shaping compelling messages Storytelling techniques for institutions Leveraging creativity for impactful content
Coffee break
11:30 - 13:00 Designing impactful visuals Put a visual to a concept Make the visual inclusive, compelling and talkative
Lunch break
14:00 - 14:45 Crafting engaging videos Create a story Make it viral
14:45 - 15:30 Workshop: shoot your story and post edit it!
Coffee break
16:00 - 17:30 Group work
Module 3 - Artificial intelligence
9:00 - 9:45 The role of AI in communication
9:45 - 10:30 Boosting human creativity with artificial intelligence
Coffee break
11:00 - 12:00 The ethical intricacies of AI
Lunch break
13:30 - 15:30 Finalisation of the group projects
15:30 - 16:30 Presentation of the projects
16:30 - 17:30 Participation certificates, final greetings

* Please note that speakers and timeslots might slightly change

Customise your Summer School and choose your ideal plan

Technical Module Save 10% 58500

Instead 650,00€

Save 10% on tuition by applying before June 15, 2024.

  • 2 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University
Creative module Save 10% 81000

Instead 900,00€

Save 10% on tuition by applying before June 15, 2024.

  • 3 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University
Popular All in one Save 10% 1.17000

Instead 1.300,00€

Save 10% on tuition by applying before June 15, 2024.

  • 5 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University

The course fee does not cover travel and transportation costs, accommodation expenses and dinner arrangements.

We are investigators of efficient innovative language engaged to spark interaction between motivated representatives, Institutions and citizens in a "value-based" growing world.
Franco Pomilio


The fee does not include the costs of travel and transportation, accommodation and dinner. For those needing accommodation solutions, the secretariat will be happy to assist you, providing discounted rates for nearby hotels. Do not hesitate to enquire.

Refund and cancellation

You are entitled to cancellation with the following deadlines:

  • Before 15th June 80% refund
  • Before 15th July 50% refund
  • After 1st August no refund is possible
Contact us

Submit your application or request more information

Please submit your query using the form below and we will get back to you as soon as possible.

Download the brochure Here you will find all information about Summer School 2024 in a downloadable format. Please fill out the query form. Get the brochure
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