Maastricht University and Pomilio Blumm Summer University 2024 on
EU Institutional Communication

Human, social and artificial:
3 intelligences to master communication for institutions

Duration9-13 Sept.
Modules2
LocationPescara, Italy
LanguageEnglish
 

Step up your skills for the next decade’s job

Working in communication and aspiring to make a real and new impact? Explore techniques for crafting compelling and effective narratives, and learn to leverage AI and new digital tools ethically and responsibly with Maastricht University and Pomilio Blumm's Summer University.

Discover the course modules

Two modules, technical and creative, for five days of activities including classes and workshops. Choose the module that suits you best or attend both, multiplying the learning and networking possibilities offered by the Summer University.

Don’t miss out on this transformative opportunity.

Explore your options

Tailor your Summer University experience:
choose the module that suits you

Technical module 9-10 September 2024

Stand out in the fast-growing EU institutional communication market

A two-day intensive class to unfold all the secrets of tendering in EU institutional communication and learn from the leading players in the sector.

Creative module 11-13 September 2024

The EU present-future: Integrating human, social, and artificial intelligence in institutions

A three-day experience with hands-on workshops, inspiring case studies and exceptional guest speakers to learn how to craft effective communication strategies for institutions.

 
Key learnings
 
 

Speakers

Father Paolo Benanti Head of the AI Commission of the Italian government

Professor at the Pontifical Gregorian University and Distinguished Visiting Professor at Seattle University in the College of Science and Engineering, Father Paolo Benanti is specialising in ethics, bioethics, and technology ethics. Advisor to Pope Francis on AI and technological ethics, he is member of the United Nations' New Artificial Intelligence Advisory Board. Recently appointed head of the AI Commission of the Italian government.

Kai J. Jonas Full Professor of Applied Social Psychology at Maastricht University

Full Professor of Applied Social Psychology (endowed chair with the specific focus on LGBTQI+ diversity and health) in the Work and Social Psychology Department at Maastricht University. Previously, he held an adjunct professorship at the Jockey Club School of Public Health and Primary Care, Chinese University of Hong Kong. From 2017-2023, he served on the Executive Board of EASP, and from 2020-2023 as its president. His research focuses on self-regulation and affective approaches in health and discrimination, as well as risky decision-making.

Katleen Gabriels Professor in Ethics and Philosophy of Technology at Maastricht University

Associate Professor at Maastricht University, Katleen Gabriels is a moral philosopher and a philosopher of technology, specialised in computer and machine ethics (AI, monitoring technology, VR). She researches the co-shaping of morality and computer technologies. Since 2020, Katleen has been the programme director of the interdisciplinary BA Digital Society. She is an executive board member of INSEIT, the chair of ETHICOMP, an international organisation that occupies itself with ethical computing, and an affiliate member of 4TU Centre for Ethics and Technology.

Franco Pomilio Pomilio Blumm CEO

Chairman of Pomilio Blumm, a leading public and institutional communications agency in Europe and first in terms of turnover in the marketing and advertising sector according to the latest ranking published by the Financial Times on the Fastest Growing Companies. With a solid academic background across the most prestigious universities of the world (MIT, Harvard, INSEAD), he is the Project Leader and the Communication Strategist of the most important campaigns run for national and international public clients including ICE, WHO, EU Commission, European Parliament. In 2022, he oversaw the designing and realising of the first-of-its-kind nation branding campaign promoting the "Made in Italy" trademark worldwide.

Andrea Monti Lawyer, writer and scholar of high-tech law

Over the years, he has taught at various universities in Italy and abroad on topics such as public order and security law and digital law (d'Annunzio University), cybersecurity contracts (da Vinci online University), privacy, digital identity and cybersecurity (Rome Sapienza University). He has also given special lectures on law and technology at Keio, Chuo and Nagoya Universities in Japan. His latest book, The Digital Rights Delusion (Routledge 2023), deals extensively with the legal issues related to robotics and AI, while the books he co-authored with Raymond Wacks, Professor Emeritus of Law and Legal Theory at the University of Hong Kong, explore challenging topics such as the protection of personal information, national security and the public policy implications of the pandemic. He is currently working as a legal expert for the Undersecretary of State for Digital Transformation of the Italian Presidency of the Council of Ministers.

Ranieri Sabatucci Ambassador of the EU to Myanmar

Ambassador Ranieri Sabatucci, long-serving EU official, is currently serving as the European Union's Ambassador Extraordinary and Plenipotentiary to the Republic of the Union of Myanmar. From 2016 to 2020, Ranieri Sabatucci served as the Ambassador of the European Union to the African Union in Addis Ababa, Ethiopia. Prior to this, he served at the European Commission (from 1986 to 1989), at the Division for the Pacific and at the Division for South East Asia and ASEAN, and at the EU External Action Service (EEAS) in Brussels, Belgium.

Paolo Vallonchini

Endowed with strong organizational skills, attention to detail, and a customer-focused mindset, Paolo Vallonchini coordinates Pomilio Blumm's tender department. He has 10 years of professional experience and is responsible for managing tender processes from start to finish. His role involves identifying, analysing and responding to relevant EU tenders, coordinating with other departments and suppliers to gather the required inputs and developing and implementing proposals and quality management systems that align with the Contracting Authorities' objectives. He holds a Master's Degree in International Relations and a second-level Master in Diplomacy and International Politics at the Alma Mater Studiorum in Bologna.

Andrea Stochino

Is the coordinator of the data analysis unit of Pomilio Blumm, with a background in Political Science and Economics. His team develops research design & implementation for impact evaluations of communication activities, including survey design and analysis, and big data management. He has conducted research for the National Institute of Economic and Social Research (NIESR) and collaborated with KPMG UK.

Giovanni Cellini

Press Officer and Media Relation expert in Pomilio Blumm, where he deals with the communication of international public institutions. He has been a journalist, awarded movie director/ screenwriter/author, radio/TV host and station manager. He has been in charge of the radio lab of the University of Teramo, where he also was an assistant to the chairs of History of Media, Radio Communication, and Science Communication. He was European Parliament Press Office Intern.

Serena Toppeta

Experienced copywriter and creative strategist, she has been managing the production of complex editorial projects for Pomilio Blumm EU clients, including traditional and digital products. In 2022, as a creative director and the head of content, she was responsible for developing the architecture and the content for "Made in Italy", a nation branding campaign. Some of the main institutional clients she worked for are ICE, MAECI, European Commission, eu-LISA, EIGE and Eurostat. She holds a Master's Degree in Copywriting from Siena University, Italy.

Jonathan Harney

As Art Director and Strategic Designer at Pomilio Blumm, he is in charge of visual communications. With his creative input, he contributed to the innovative nation branding campaign realised by Pomilio Blumm in 2022 promoting the "Made in Italy" trademark. The main clients he worked for are ICE, European Parliament, and European Commission. His work experience prior to Pomilio Blumm includes the Art Director role for the Global Digital Marketing Team at Tiffany & Co. in New York City. He holds a Bachelor's Degree in Communication Design from Pratt Institute, NYC.

Daniela Locantore

Daniela Locantore oversees the quality and cohesiveness of creative assets at Pomilio Blumm, with a particular focus on digital assets, leveraging her background in Digital Design. She holds a Master's Degree in Visual and Digital Media from IE University in Madrid and a Master's Degree in User Experience Design from UXER School in Madrid. With her expertise in User Experience Design, Daniela and the team are dedicated to creating assets that are compelling, engaging, useful, and accessible to all audiences, while adhering to the creative brief. She has worked with prominent clients such as DG JUST, EPRS, DG SANTE, and eu-Lisa, among others.

Daniela Urbani

Daniela completed her Political Science studies at LUISS University in Rome. Then she pursued a one-year master’s degree in political science at the Université Libre de Bruxelles, where she wrote a master’s thesis on European Security focusing on cybersecurity policy and regulations. She also earned a Postgraduate degree in International Relations, researching the "Digital entity and right to oblivion." Daniela has collaborated with the Italian Embassy in Brussels to organize events with international stakeholders to enhance the country's visibility. Since 2016, she has worked in the Procurement Department of Pomilio Blumm as a Project Designer, responsible for drafting technical and financial proposals for various calls for tenders issued by the EC – DG COMM, the ECB, the EUIPO, and different EU Delegations worldwide.

Edenio Rosati

Currently IT manager at Pomilio Blumm, Edenio Rosati has been at the forefront of major IT revolutions since 1983. He was captivated by the early waves of home and personal computing in the early 1980s, quickly becoming a developer despite having an academic background unrelated to technology. Edenio soon adopted the Graphic User Interface introduced by Apple, which ignited the Desktop Publishing era. In the late 1990s, he foresaw the Internet revolution, creating some of the first database-supported websites. Shortly after, he immersed himself in the emerging Web 2.0 and social media landscape. Recently, he has specialized in managing the technical aspects of online and hybrid events. Currently, he is deeply involved in understanding, using, and teaching how generative Artificial Intelligence can impact our jobs and lives.

Stella Gonzalez

Working for Pomilio Blumm in the International Projects Unit, Stella has been an Administrative Contract Manager since 2017. Her tasks include monitoring of publications and identification of calls for tenders issued by public bodies at the international level, analysis of requirements for participation, compilation of administrative and legal documentation required for participation, and finally, management of offer delivery processes.

Simona Gentile

With years of experience in design and advertising, she passionately navigates the realms of digital marketing and communications. At Pomilio Blumm she works closely with European institutions on global-scale projects, managing clients' needs to ensure smooth digital and media planning. Unafraid to roll up her sleeves, she actively supports creative teams in crafting outstanding campaigns.

Francesco Baiocchi

Francesco Baiocchi is the head of Digital Advertising operations at Pomilio Blumm. He has worked between Milan and London at some of the most important international communication agencies such as EY, managing SEO and SEM projects of global scope. Today together with his team he manages campaigns on behalf of agency’s clients all over the world, from Europe to America to Asian markets and China. He specialises in Media Buying, Social & Programmatic Advertising, Campaigning Optimization and Performance and Advanced Reporting.

The Aurum Factory

Standing as a symbol of history and heritage within the Pineta Dannunziana Nature Reserve, this iconic venue, crafted by the Pomilio Family in the early 1900s as a distillery, was once renowned for the production of the famous orange liqueur. Now revitalised, it serves as a premier venue for high-profile gatherings and functions in the heart of Pescara.

Pomilio Blumm

Pomilio Blumm is a leading pan-European company specializing in international public communication initiatives. Thanks to its specialised expertise and innovative approach, the Financial Times and Statista placed the company at the top of the "Advertising & Marketing" category among the EU’s fastest-growing companies in 2024.

Maastricht University

Thanks to its high-quality research and unique focus on problem-based learning education, as well as on social engagement, Maastricht University has quickly built a solid reputation worldwide. Today, it is considered one of the best young universities in the world and is located in the heart of Europe.

About the course

Who can attend

Professionals and students in Communication, PR, Media and NGOs, as well as those studying Political Science, International Relations, Economics, and Public Administration.

Location

The venue is Aurum Factory, in Largo Gardone Riviera, nestled in the verdant heart of Pescara and just a short stroll from the city centre.

Course date

The 5-day Summer University, running from September 9th to 13th, 2024, begins with a technical module, followed by a creative module. Participants can opt to attend either of the modules separately or both.

Technical module

Stand out in the fast-growing EU institutional communication market

The first two-day class will unfold all the secrets of tendering in EU institutional communication: you will gain invaluable insights into the EU tenders context and practical tips that will make your proposal stand out. Tailored for professionals in communication, PR, media, NGOs, and students specialising in communications, political science, international studies, economics, and public administration, this technical module provides essential skills to excel in the rapidly expanding EU institutional communication market.

Join the module and discover how to become a first-class bid writer.

Creative module

The EU present-future: Integrating human, social, and artificial intelligence in institutions

The second module will explore how to effectively leverage collective knowledge, the power of ideas, and the transformative potential of AI to craft memorable campaigns for institutions. A three-day experience with hands-on workshops, inspiring case studies and exceptional guest speakers, designed for students specialising in Communications, Political Science, International Relations, Economics, Public Administration, Sociology, Psychology, Linguistics, and more. It’s also ideal for professionals in Communication, particularly Communication Officers in Brussels, PR professionals, Media specialists, and representatives from NGOs.

Join the session and learn how to formulate impactful strategies in the digital world.

Course agenda *

Technical module

Stand out in the fast-growing EU institutional communication market

9:00 - 10:00 The Landscape Understanding EU Procurement Rules Tenders and calls for proposal Types of EU Tenders and Opportunities Paolo Vallonchini · Pomilio Blumm Stella Gonzalez · Pomilio Blumm
10:00 - 11:00 The Essentials Navigating the EU Tendering Ecosystem Compliance and Documentation Essentials Administrative, Technical and Financial Offers Paolo Vallonchini · Pomilio Blumm Stella Gonzalez · Pomilio Blumm
Coffee break
11:30 - 12:15 Elaborate Drafting a technical proposal DOs and DON’Ts (CASE STUDIES) Tips Daniela Urbani · Pomilio Blumm
12:15 - 13:00 Calculate Drafting a financial proposal DOs and DON’Ts (CASE STUDIES) Tips Paolo Vallonchini · Pomilio Blumm
Lunch break
14:30 - 15:30 Bid Management Techniques Enhancing ideas: Requests vs Offers Valorising ideas: Values vs Prices Finding the Right Balance: Requests, Offers, Prices and Values Paolo Vallonchini · Pomilio Blumm
15:30 - 16:30 Contextual and societal challenges of EU communication Ranieri Sabbatucci · Head of EU Delegation to Amb Myanmar
9:00 - 10:30 Post-Award Management Contract Execution and Compliance Maximizing Value from EU Contracts Avoiding Pitfalls After Winning Silvia del Paggio · Pomilio Blumm
Coffee break
11:00 - 12:30 Case Studies and Success Stories Real-Life Examples of EU Tendering Success Analyzing Winning Strategies Learning from Past Mistakes Pomilio Blumm team
Lunch break
14:00 - 15:30 Expert Q&A and Networking Live Sessions with EU Tendering Experts Networking Opportunities with Industry Peers Ask Your Burning Questions Participation certificates Final greetings Pomilio Blumm team
Creative module

The EU present-future: Integrating human, social, and artificial intelligence in institutions

10:00 - 11:00 Fundamentals of institutional communication in the digital age Welcome and Course Overview: the importance of intelligence in institutional communication strategy Submission of fictional test cases and groups’ composition Kai J. Jonas · Maastricht University Franco Pomilio · Pomilio Blumm
Coffee break
Module 1 - Social intelligence
11:30 - 12:15 Ethics and technology Katleen Gabriels · Maastricht University
12:15 - 13:00 Decoding the context, understanding the audience Pillars of a communication strategy Tools and techniques to identify your target successfully Andrea Stochino · Pomilio Blumm
Lunch break
14:00 - 14:45 The digital marketing landscape Understanding the Digital Ecosystem SEO, SEM, and Content Marketing Strategies Simona Gentile · Pomilio Blumm
14:45 - 15:30 Social Media Mastery Harnessing the Power of Social Media Platforms Creating Engaging Social Media Content Francesco Baiocchi · Pomilio Blumm Daniela Locantore · Pomilio Blumm
Coffee break
16:00 - 17:30 Group work
Module 2 - Human intelligence
9:00 - 10:15 Cognitive biases and message framing Kai J. Jonas · Maastricht University
10:15 - 11:00 Shaping compelling messages Storytelling techniques for institutions Leveraging creativity for impactful content
Coffee break
11:30 - 13:00 Designing impactful visuals Put a visual to a concept Make the visual inclusive, compelling and talkative Daniela Locantore · Pomilio Blumm
Lunch break
14:00 - 14:45 Crafting engaging videos Create a story Make it viral Serena Toppeta · Pomilio Blumm
14:45 - 15:30 Workshop: shoot your story and post edit it!
Coffee break
16:00 - 17:30 Group work
Module 3 - Artificial intelligence
9:30 - 10:15 The ethical intricacies of artificial intelligence Paolo Benanti
10:15 - 10:45 AI Act & Knowledge management (T.B.C) Andrea Monti
10:45 - 11:00 Q&A with the students Katleen Gabriels · Maastricht University
Coffee break
11:00 - 11:45 Boosting human creativity with artificial intelligence Jonathan Harney · Pomilio Blumm
11:45 - 12:30 Edenio Rosati · Pomilio Blumm
Lunch break
14:00 - 15:30 Finalisation of the group projects
15:30 - 16:30 Presentation of the projects
16:30 - 17:30 Participation certificates, final greetings

* Please note that speakers and timeslots might slightly change

Customise your Summer University and choose your ideal plan

Technical Module 65000
  • 2 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University
Creative module 90000
  • 3 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University
Popular All in one 1.30000
  • 5 days intensive course
  • coffee breaks and lunch
  • 1 networking activity
  • Attendance certificate issued by Maastricht University

The course fee does not cover travel and transportation costs, accommodation expenses and dinner arrangements.

We are investigators of efficient innovative language engaged to spark interaction between motivated representatives, Institutions and citizens in a "value-based" growing world.
Franco Pomilio

Accommodations

The fee does not include the costs of travel and transportation, accommodation and dinner. For those needing accommodation solutions, the secretariat will be happy to assist you, providing discounted rates for nearby hotels. Do not hesitate to enquire.

Refund and cancellation

You are entitled to cancellation with the following deadlines:

  • Before 15th June 80% refund
  • Before 15th July 50% refund
  • After 1st August no refund is possible
Contact us

Submit your application or request more information

Please submit your query using the form below and we will get back to you as soon as possible.

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