Narrative Design for Value Sharing
Narrative Design for Value Sharing
Have you ever tried to communicate your ideas to a large target audience such as European citizens? Did you find the language barrier or cultural diversity challenging? Maastricht University in collaboration with Pomilio Blumm has designed a summer school course for you.
With a multitude of domestic and international issues that Europe is facing today, there is an increased need for imaginative ideas and innovative strategy. Even the most visionary plan is likely to fail if it is not paired with a compelling and effective public communication strategy. How we "sell" our ideas is essential, especially when the stakes are high and the audience is as diverse and demanding as the citizens of Europe.
This summer school is designed to show how to develop a comprehensive public communication strategy at the EU level. During five days of lectures and problem-based learning sessions, the participants will be introduced to the entire process of narrative building, from receiving a brief and designing creative, content-related strategic solutions to their implementation. You will be introduced to different analytical tools and theories coming from human and social sciences (social psychology, semiotics, sociology, history) that can contribute greatly to designing the best strategy to reach your objectives. The peculiarities of the citizens-institutions relationship will be analysed, as well as the importance of building trust.
At the end of this summer school participants will have mastered the tools and methodologies needed to decode a complex communication challenge and create an appealing message targeted at a diverse audience.
Learn and use novel social sciences methodologies and theories to analyse the context of your communication activity and to evaluate your impact on it.
Confidently deal with your communication challenges by identifying your target audience's informational needs and design a tailored, compelling communication strategy to reach them.
Become an ambassador of institutional communication (ICA) with this course and join an ambitious network of young and passionate professionals eager to learn more about the latest communication trends.
Develop an effective communication strategy using the latest research achievements in semiotics, social psychology, contemporary history, international relations and communication.
Understand the scenario of tender procedures landscape and International Organisations.
Gain practical knowledge on storytelling and institutional communication shifting from theory to practice, from strategy to design (content, graphic, video and digital tools).
Deepen understanding of the contemporary media landscape, deal with misinformation, disinformation and media interference.
Receive a certificate of attendance with ECTS credit (European Credit Transfer and Accumulation System) issued by Maastricht University.
Thanks to its high-quality research and unique focus on problem-based learning education, as well as a strong focus on social engagement, Maastricht University has quickly built a solid reputation worldwide. Today, it is considered one of the best young universities in the world that is located at the heart of Europe.
Pomilio Blumm has over 20 years of experience dealing with institutional communication campaigns all over the world. With over 6 branch offices and 200 staff members, in 2022 it has been appointed the "fastest growing communication company" thanks to its specific expertise and innovative approach to institutional communication.
Professionals with 3-year plus working experience, Phd students from communication, psychology, political sciences or social sciences. Five places dedicated to the Bachelor students from the Maastricht University Global Studies Program to grow from a professional and human point of view.
The location will be Maastricht University Campus Brussels in Av. de Tervueren 153, 1150 Brussels, Belgium.
This intensive course runs for 5 days, from Monday 28th August to Friday 1st, September 2023.
* Please note that speakers and timeslots might slightly change
Institutional Communication: Narrative Design and Value SharingGet in touch
Full Professor of Applied Social Psychology; Head of the Section Health and Social Psychology, Department of Work and Social Psychology, Faculty of Psychology and Neuroscience, Maastricht University. His research currently centres around self-regulation and affective approaches in the area of health and discrimination, as well as (risky) decisions.
Assistant Professor at the Department of Work and Social Psychology, Faculty of Psychology and Neuroscience, Maastricht University. Her research revolves around intergroup relations and focuses specifically on social inequality and social change, power dynamics and the experience of privilege, collective protest, discrimination and well-being. Her research is mainly experimental. Catia's teaching focus is on migration and identities, tolerance and beliefs and social influence.
Thomas Frissen is an assistant professor at the Faculty of Arts and Social Sciences (FASoS), Maastricht University. In both teaching and research, Thomas focuses on questions regarding the role of digital media and technology in society, culture, and behaviour. He is currently developing his research project under the heading "Engineering Truth". In this project, Frissen is investigating the relationships between emerging digital technologies and scientific disciplines (i.e. AI-generated imagery such as deepfakes, blockchain and cryptography, and data science) and society's reality perception.
Is a Professor of Contemporary European History and European Integration at Maastricht University. His research focuses on the history and pre-history of European integration and trans-Atlantic relations and current European and EU Affairs. At the moment it includes the General Editorship of Cambridge History of the European Union (Cambridge University Press) and the NOW research project "Blueprints of Hope: Designing Post-War Europe; Ideas, Emotions, Networks and Negotiations (1930-1963)". He is a columnist for Het Financieele Dagblad and De Groene Amsterdammer and produces the podcast Café Europa. He has been recently appointed to the Science Council of the Dutch Government (Wetenschappelijke Raad voor het Regeringsbeleid).
As the chairman of Pomilio Blumm, he leads the strategic direction of the firm. With a solid academic background across the most prestigious universities of the world (MIT, Harvard, INSEAD), he is the Project Leader and the Communication Strategist of the most important campaigns run for national and international public clients including ICE, WHO, EU Commission, European Parliament and others. In 2022, as the head of Pomilio Blumm, he oversaw the designing and realising of the first-of-its-kind nation branding campaign promoting the "Made in Italy" trademark worldwide.
As Art Director and Strategic Designer at Pomilio Blumm, he is in charge of visual communications. With his creative input, he contributed to the innovative nation branding campaign realised by Pomilio Blumm in 2022 promoting the "Made in Italy" trademark. The main clients he worked for are ICE, European Parliament, and European Commission. His work experience prior to Pomilio Blumm includes the Art Director role for the Global Digital Marketing Team at Tiffany & Co. in New York City. He holds a Bachelor's Degree in Communication Design from Pratt Institute, NYC.
Experienced copywriter and creative strategist, she has been managing the production of complex editorial projects for Pomilio Blumm EU clients, including traditional and digital products. In 2022, as a creative director and the head of content, she was responsible for developing the architecture and the content for "Made in Italy", a nation branding campaign. Some of the main institutional clients she worked for are ICE, MAECI, European Commission, eu-LISA, EIGE and Eurostat. She holds a Master's Degree in Copywriting from Siena University, Italy.
Is the coordinator of the Strategy and Analysis unit at Pomilio Blumm. A semiotician and a journalist, she holds a PhD in Semiotics from Bologna University and a master's degree in Communication Sciences from Sapienza University. Before joining Pomilio Blumm, she was a lecturer at courses, seminars and conferences on the topics of the semiotics of literature and of text in general. She has published several articles and books including "Semiotica del testo letterario" (Carocci 2013), "Vintage" (2015).
Is Analyst and Strategist at Pomilio Blumm. She holds a PhD in Semiotics (2017) and a Master's degree in Semiotics (2012) from Bologna University. Her thesis focused on general semiotics and semiotics of spaces. She took part in the IRSES Marie Curie project "MEMOSUR - A lesson for Europe. Memory, trauma and reconciliation in Chile and Argentina", working on the reuse of ex torture detention centres as places of memory. Her previous research was dedicated to a fascist memorial for the First World War in Italy.
Is the coordinator of the data analysis unit of Pomilio Blumm, with a background in Political Science and Economics. His team develops research design & implementation for impact evaluations of communication activities, including survey design and analysis, and big data management. He has conducted research for the National Institute of Economic and Social Research (NIESR) and collaborated with KPMG UK.
Is a PhD in General and Clinical Psychology and now, after 10 years in the Academy as a researcher, she works as a freelance analyst, strategist, consultant and external expert. She teaches Cognitive Neuroscience in the USAC program hosted at the University of Modena and Reggio Emilia. She has a multidisciplinary background and a transdisciplinary approach to research and data management. Her current main research interests are data feminism and data-driven public policies.
Press Officer and Media Relation expert in Pomilio Blumm, where he deals with the communication of international public institutions. He has been a journalist, awarded movie director/ screenwriter/author, radio/TV host and station manager. He has been in charge of the radio lab of the University of Teramo, where he also was an assistant to the chairs of History of Media, Radio Communication, and Science Communication. He was European Parliament Press Office Intern.
Is the President of the Press Club Brussels Europe. A reporter with solid international experience, she reported for many important media, such as BBC News, Athens News, The Bulletin, Yahoo, and Maktoub News. She is the founding Artistic Director of the Writers Festival of Belgium and she has been the Vice President of the Association of European Journalists; she was a candidate in the 2019 European elections and Press Officer at the EU Delegation to Australia. She also currently consults on media affairs.
Is the Ambassador Extraordinary and Plenipotentiary of the European Union to the Republic of the Union of Myanmar. From 2016 to 2020, he served as the Ambassador of the European Union to the African Union in Addis Ababa, Ethiopia. Prior to this, he served at the European Commission (from 1986 to 1989), at the Division for the Pacific and at the Division for South East Asia and ASEAN, and at the EU External Action Service (EEAS) in Brussels, Belgium.
If you are interested in attending the course, please send us an email at [email protected] Applications are going to be accepted up to a maximum of 30 students. Please note that registration will be closed on the first of June 2023.
The fee requested is 1500 EUR (VAT excluded) for professionals; 900 EUR (VAT excluded) for PhD students (proof required), and will cover:
The fee does not include the costs of travel and transportation, accommodation and dinner.
For those needing accommodation solutions, the secretariat will be happy to assist you, providing discounted rates for nearby hotels. Do not hesitate to enquire.
You are entitled to cancellation with the following deadlines:
Please submit your query using the form below and we will get back to you as soon as possible.
In addition, we will send you our printable brochure.