Jannik Sinner for De Cecco: the "A perfect match" campaign
Tennis champion Jannik Sinner, Global Ambassador for De Cecco, is the face of the "A perfect match" campaign, launched during the 2025 Australian Open and promoted across TV, radio, digital, and social media. This authentic narrative celebrates two stories of passion, dedication, and attention to detail, united by excellence.
The campaign is part of a broader, multi-phase project designed for the pasta producer with the longstanding heritage. By moving beyond traditional communication dynamics, the project embraces an extended narrative concept aimed at strengthening the brand’s storytelling strategy both in Italy and internationally.