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The 'Rhino Script': a brand new design by celebrated graphic designer Milton Glaser

Public communication meets social design. In 2019, Milton Glaser, the legendary creator of the 'I ♥ NY' logo, revamped Pomilio Blumm's identity.

Since its founding, Pomilio Blumm has discovered inspiration and vital energy in the intuitive expressions and magnifying lens of art, which, in 2019, led us to ask Milton Glaser, the creator of one of the most famous 'public' brands of all time, to redesign our historical 'rhino' logo and to revitalise its many evocative meanings.

By building on the idea of 'scribbling' as a means of 'giving shape' to ideas at the very moment of their conceptualisation, the new design perfectly embodies the core principle of our – and Glaser's – vision: intuition is more powerful than logic.

Stemming from this experience, a short movie titled "A Social Design story" was produced, and is now available on Amazon Prime Video USA and UK.

Heritage

Native Italian talent boosted by a millennia-long culture

In renewing the illustrious and creative traditions of humanism, we follow in the footsteps of our unique Euro-Mediterranean culture and its extraordinary heritage.

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Mission

Acting as 'cultural instigators' by transforming professional experiences into a wide societal challenge

We design participatory communication systems to improve the relationship between civil society and institutions – both within and beyond Europe's borders.

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Vision

Engaging citizens through values: the essence of our work

In a world dominated by advertising, we focus on the complex intangible values being disseminated by institutions, and the very tangibles effects of the same on citizens' lives.

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Logo

The 'Rhino Script': a brand new design by celebrated graphic designer Milton Glaser

Public communication meets social design. In 2019, Milton Glaser, the legendary creator of the 'I ♥ NY' logo, revamped Pomilio Blumm's identity.

More
History

Nourishing a centennial legacy of creativity and resourcefulness

From aircraft factories to factories of ideas: buoyed by a century of great entrepreneurial challenges, we are among Europe's most long-lived communication players.

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