The 'Rhino Script': a brand new design by celebrated graphic designer Milton Glaser
Public communication meets social design. In 2019, Milton Glaser, the legendary creator of the 'I ♥ NY' logo, revamped Pomilio Blumm's identity.
Since its founding, Pomilio Blumm has discovered inspiration and vital energy in the intuitive expressions and magnifying lens of art, which, in 2019, led us to ask Milton Glaser, the creator of one of the most famous 'public' brands of all time, to redesign our historical 'rhino' logo and to revitalise its many evocative meanings.
By building on the idea of 'scribbling' as a means of 'giving shape' to ideas at the very moment of their conceptualisation, the new design perfectly embodies the core principle of our – and Glaser's – vision: intuition is more powerful than logic.
Stemming from this experience, a short movie titled "A Social Design story" was produced, and is now available on Amazon Prime Video USA and UK.