Engaging citizens through values: the essence of our work
In a world dominated by advertising, we focus on the complex intangible values being disseminated by institutions, and the very tangibles effects of the same on citizens' lives.
Today, public communication remains unexplored territory, where the golden rules of consumer advertising are not applicable, and in which existing formulas simply don't work. Institutions do not 'sell' anything, nor do citizens 'buy' anything – except for intangible values such as trust, solidarity, and social progress.
A completely different approach is therefore needed, one that shifts its emphasis from products to values, from consumers to citizens, and from marketing to engagement. This is why we have autonomously designed our own vision and methods – powered by up to 75 patented and revolutionary tools.
By building on the legacy of our 60-year global experience, our distinctive professional vision is fully devoted to the enhancement of common values and the strengthening of identities that constantly evolve among living communities.
Rather than simply applying 'ready-made' solutions, we act as 'architects of ideas' who design comprehensive communication processes that improve citizens' 'soft power,' and which foster a more virtuous informational environment.