The Directorate-General for Health and Food Safety (DG SANTE)
The campaign had three main objectives: to inform, help conscious choices and build a lifelong approach to vaccination. An important action was taken on both, individual and community levels, backed by the creation of instructive material such as social media content, videos, and dedicated web pages that went into more detail about COVID-19, HPV and seasonal influenza vaccinations.
The #UnitedInProtection campaign for the Commission's DG for Health and Food Safety (DG SANTE) was launched in 2022 by Pomilio Blumm to raise European citizens' awareness on the sensitive topic of vaccination.