Italy is simply extraordinary: beIT

This the biggest nation-branding campaign ever made by the Italian government to promote the country's values, products, and talents. "Italy is simply extraordinary: beIT" is a multi-channel campaign aiming to reach the international public and with a particular focus on 26 target countries.

A narrative kaleidoscope to celebrate the unique potential of the Made in Italy and the Italian way of life while also supporting Italian exports and the internationalisation of the country's economic system.